Privacy Statement

Rite Track Privacy and Data Protection Policy
Last updated May 31, 2018

Rite Track Equipment Services, Inc., and authorized representatives, sales and service centers
(collectively, “Rite Track” or “we,” “us,” or “our”) respect your right to privacy and are committed to
protecting your information and/or data. This policy (the “Policy”) summarizes what information we
may collect through and any authorized sales and service center websites
(collectively, the “Sites”), how the information may be used, with whom it may be shared, and other
important topics relating to your privacy and data protection.

Please read this Policy carefully, by using the Sites, you are acknowledging that you understand and agree to the terms of this Policy.


We are committed to safeguarding the privacy of the our visitors and service users. This policy applies
where we are acting as a data controller with respect to the personal data of our site visitors and users;
where we determine the purposes and way in which your personal data is processed


Use of Cookies and Similar Technologies

Like most companies, Rite Track uses cookies and similar tools (“cookies”) on their website to
facilitate and improve your online experience.

Information You Provide To Us

Generally you can visit the Sites without providing personal data, unless otherwise mentioned in the
Sites themselves. For instance, at , you may choose to contact us. If you choose to
initiate contact, you will be asked to provide certain personal data, Including your name, e-mail address,
region or state, country, telephone number, and postal code (“Personal Information”).
In addition, if you choose to communicate with us by e-mail or otherwise complete online forms or
other documents, this information may also be collected in your profile.

Information We Collect Automatically

We (and third party service providers acting on our behalf) use cookies and other tools (such as web
analytic tools and pixel tags) to automatically collect information about you when you use the Sites,
subject to the terms of this Policy and applicable data laws and regulations. The types of information
collected automatically may Include:
  • information about the type of browser you use;
  • details of the web pages you have viewed; and 
  • the hyperlinks you have clicked.
We use this data to determine the general physical location of your computer or device and understand what regions of the world our visitors to the Sites are coming from. We also may use this Personal Data
to enhance the Sites.

Use and Collection of Personal Information

The following persons or entities may have access to the Personal Information that you provide to Rite
Track: Rite Track, and its employees, and Rite Track authorized sales and service centers and their
respective employees. We will take reasonable care to protect data and limit access only to Rite Track
employees or Rite Track authorized sales and service center employees who have a legitimate
business reason to view the Personal Information. All parties who have access to your Personal
Information are required to keep it confidential and may not use it for any purpose other than to provide
you services within the normal business activities of Rite Track and its authorized sales and service
centers. Such normal business activities may Include, for example:
  • communicating with you about your account, products, services, events, surveys and promotions by RiteTrack (Including by sending you marketing communications);
  • sending you samples, products and information;
  • processing payment for products or services purchased by you;
  • processing payment for products or services sold by you to Rite Track;\
  • providing you with access to certain areas and features of the Sites;
  • verifying your identity to ensure security for the other purposes listed here;
  • processing, evaluating and responding to your requests, inquiries and applications; and
  • for purposes disclosed at the time you provide your Personal Information or otherwise with your consent.

We will keep your Personal Information private and will not disclose it to other parties, unless such
disclosure is necessary to: (a) comply with any federal or state law, a court order or other legal process;
(b) prevent physical harm or financial loss, or in connection with an investigation of suspected or actual
illegal activity; (c) enforce any of our Terms and Conditions of Use; (d) enable service providers we may
have retained to perform services on our behalf; or (e) enable other Rite Track group companies
performing services on our behalf. We also reserve the right to transfer Personal Information in the
event we sell or transfer all or a portion of our business or assets (Including in the event of a
reorganization, dissolution or liquidation). However, we may share non-Personal Information, such as
aggregate user statistics, demographic data, and usage data with third parties. When sharing any
Personal Information with a third party, Rite Track will require that party to use and protect your
Personal Information in a manner that is consistent with this Policy.
In the event that we transfer the Personal Information collected to other countries where we do
business, we will do so only for the purposes described herein. When any Personal Information is
transferred, it will be protected as stated in this Policy.


We will give notice to you regarding the types of third parties to which we disclose any Personal
Information, and provide choice regarding the types of Personal Information we disclose. You can
choose to opt-out of having Personal Information stored in our systems at any time by sending an
e-mail to or by writing us at Rite Track Equipment Services, Inc.. Rite Track Way, West Chester, Ohio 45069 USA. Except as may be provided otherwise in this Policy,
unless otherwise authorized by the individual, Rite Track will not disclose Personal Information to a
third party. For sensitive Personal information, we will provide an affirmative or explicit (opt in) choice
if: (i) the personal information is to be disclosed to a third party; (ii) used for a purpose other than those
for which it was originally collected; or (iii) subsequently authorized by the individual through the
exercise of opt in choice. You can request a copy of the Personal Information that Rite Track has
collected about you at any time by sending an e-mail to or by writing us
at Rite Track Equipment Services, Inc. 8655 Rite Track Way, West Chester, Ohio 45069 USA. You can
also have factual inaccuracies in this information corrected, or request that your Personal Information
be removed, by contacting us. We are under no obligation to store Personal Information indefinitely and
disclaim any liability arising out of, or related to, the destruction of Personal Information.



Rite Track takes reasonable and appropriate precautions to protect Personal Information from loss,
misuse and unauthorized access, disclosure, alteration and destruction.

Data Integrity

Rite Track uses Personal Information only for the purposes for which it was collected or subsequently
authorized by the individual. Rite Track takes reasonable steps to ensure that the Personal Information
the company processes are (i) relevant for the purposes for which they are to be used, (ii) reliable for
their intended use, and (iii) accurate, complete and current.


Rite Track uses a self-assessment approach to ensure compliance with this Policy. This Includes a
periodic assessment to verify the Policy is accurate and being followed. If you have concerns, please
contact us and Rite Track will investigate and attempt to resolve any complaints and disputes
regarding use and disclosure of personal information.


This Policy may be updated periodically and without prior notice to you to reflect changes in our
information practices. We will post a notice on to notify you of any significant
changes to our Policy and indicate at the top of the Policy when it was most recently updated.


The Sites may contain links to other websites for your convenience and information. We are not
responsible for the privacy practices or the content of linked websites. Please refer to the privacy
policies of those third-party websites.


If you have any questions or comments about this Policy, please contact us by:
Writing to:

Rite Track Equipment Services, Inc.
8655 Rite Track Way
West Chester, Ohio 45069 USA
Copyright 2018 Rite Track Equipment Services, Inc.